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Starbucks Incorporating Egg-White Powder in Macchiato Beverages

03/07/2019

Starbucks is adding foam based on egg-white and milk in cold-served macchiato drinks. The innovation is an attempt to broaden the chain’s menu alternatives and to provide an alternative to calorie-rich sweet Frappuccinos that may be declining in popularity.

The selection of egg-white confirms the inherent functional qualities of the ingredient but will not appreciably move the consumption needle.