Kroger Extends Home Chef Meal Kits


Kroger is now making available Home Chef Meal Kits in 500 Kroger stores and an additional six banners by early March. Home Chef has introduced the Customize It line allowing changes and upgrades among ingredients to provide flexibility. Home Chef Express meal kits will also be available at 65 Walgreens stores in the Chicago area.

Robert Clark, Senior Vice President of Merchandising at Kroger noted "We continue to redefine the customer experience and provide new ways to shop for prepared and cooked meals through brick-and-mortar and digital experiences." Pat Vihtelic, founder and CEO of Home Chef stated "We are proud to continue our evolution towards becoming more than a meal kit delivery brand." He added "With continued innovation, personalization we are providing customers with more ways to enjoy fresh, delicious meals that align with their individual tastes."