Digital Shelf Tags Evaluated

02/18/2019

Both Kroger and Walmart are testing digital shelf tags. These take the form of either E-ink tags that resemble paper labels or LED strips mounted along shelf edges capable of displaying graphics.

Shoppers apparently prefer E-ink tags over conventional printed labels, based on clarity that facilitates price comparison. LED strips are obviously more eye-catching and in color, but clarity is dependent on the technology applied.


















































































































































































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