Albertson’s Companies Promoting Signature Select™ House Brand


Albertson’s Companies will add more than 300 new products and update branding for the Signature Select range. In addition, Signature Home and the Snack Artist brands will be incorporated into the Signature Select portfolio. This combination of house brands launched in 2016 comprises 2,400 products. Signature Select is one of four $1 billion brands alongside            O-Organics, Lucerne and Signature Café.

Bill Luna, Director of Brand Design and Packing Operations stated “The Signature tag provides an iconic and consistent brand mark and designs and reflects unique qualities of each product in each category”.

The Signature Select range will include seasonal and holiday items in addition to ethnic and plant-based offerings.