The 2018 Timken Experience Rating of supermarkets based on 10,000 U.S. consumers has been published. The top ten and their ranking scores were:
- Wegman’s 86
- H-E-B 83
- Publix 83
- Aldi 82
- Wawa Food Markets 82
- Trader Joe’s 81
- ShopRight 81
- Save-A-Lot 80
- Food Lion 80
- Meijer 79
- Kroger 79
- Ivy 79
- Winn Dixie 79
According to Timken, a score of 70 percent or above is considered “good” and a score of 80 percent and above is “excellent”.
The survey takes into account price, value, service, quality of products, variety and other parameters.
Supermarkets averaged an overall 79 percent rating in the 2018 survey and this segment was ranked highest among 20 industry categories.
It is considered interesting that the 3rd and 5th positions were held by deep discount stores which obviously are matching their prices with other benefits. Whole Foods Market scored 72 and Amazon Fresh 67, ranked 22nd and 23rd respectively.