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Inordinate Publicity Devoted to Indiscretion by CFO


The recent, “Goldilocks in Arkansas” event has generated considerable publicity far beyond the impact of the charge of public intoxication.  The fact that the perpetrator was the newly appointed CFO of a major protein company, and the son of the Chairman, certainly did not warrant the coverage afforded, not only by general media but specifically poultry-related magazines and websites.


The fact that the individual involved bore the name of his company and brand and that he is the fourth-generation family member in an executive position is immaterial but apparently considered newsworthy.


The facts concerning the event have yet to be disclosed but since the alleged intoxication did not involve a vehicle and the only damage was the possible psychological trauma to the owner of the home finding the person asleep in a bedroom, the case should be resolved with the utmost dispatch.


The reporting on this incident demonstrates more than a hint of schadenfreude, that unique Teutonic characteristic of enjoyment at the expense of another person. This is evident in both  detail and repetition, including the publication of a mug shot.


The person involved is obviously highly intelligent, academically accomplished but possibly under extreme pressure to perform in business and within the family.  We each respond individually to the stresses of life and sometimes we make inappropriate decisions.  The person involved has received a severe shock to his reputation and status, but the event has apparently led to counseling and rehabilitation.


EGG-NEWS extends a measure of understanding to him and sympathy to the homeowner and it is hoped that the event and its aftermath will be transitory.  There are times when journalistic discretion is appropriate.  Repetition of the event on poultry industry websites and in magazines was unnecessary.  As the company release stated, “This was a personal matter and in no way reflected on the management and performance of the company”.  The CFO concerned has endured humiliation based on press reports and accordingly it is now time to move on.