In 2022 Sonate Corp. dba Vegadelphia Foods filed a trademark infringement lawsuit against Beyond Meat Inc. and the parent company of Dunkin’ Donuts. The plaintiffs complained that the Beyond Meat slogan, Great taste, Plant-based was too similar to the registered trademark of Sonate, Where great taste is Plant-based. Sonate claimed that the infringement interfered with potential joint ventures and impacted company growth.
The lawsuit was transferred to the jurisdiction of Massachusetts in 2023 with the most recent trial favoring the plaintiff. The judgement included $24 million in actual damages plus $15 million in profits. Given the perilous financial state of Beyond Meat it is questioned whether Sonate will recover damages.
For Q3 2025 the Company announced a net loss of $110.7 million, (including a charge of $77.4 million) on revenue of $70.2 million. With a negative EPS of ($1.44). For the corresponding Q3 2024bthe Company lost $26.6 million on revenue of $81.0 million with an EPS of ($0.41). Sales declined 13.3 percent and gross margin fell from 17.6 to 13.3 percent in comparing Q3 for the consecutive years.
On a 12-month trailing basis Beyond Meat has attained a negative operating margin of 47 percent and a negative profit margin of 81 percent. Over 12 months BYND has ranged from $0.50 to $7.60 with a 50-day moving average of $1.68. Before the close on December 2nd BYND was down over 2 percent to $1.31. Marked volatility is attributed to a succession of ‘short squeezes’ with 20.7 percent of the float short in mid-November.