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Industry Verdict on Fresh and Easy

03/29/2013

EGG-CITE has chronicled the introduction and subsequent financial debacle created by TESCO following entry into the U.S. market with the Fresh and Easy chain.  The most recent commentary in EGG-CITE dated February 11th documented the unfavorable performance of the U.S. subsidiary and noted the Corporate decision to dispose of their liability in the U.S. on December 10th 2012.