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The 7-Eleven Chain Goes “Natural”

01/01/2013

Leading convenience-store chain, 7-Eleven is gradually introducing fresh foods and reducing portion sizes in its servings.  The corporate plan is to extend the range of ‘healthy foods’ to generate 20% of sales by the middle of this decade.

According to recent items in trade periodicals and a New York Times article published on December 24th the chain is constantly searching for new product lines which offer acceptable margins.  Inherent to this approach is the fact that sales of cigarettes, previous a 7-Eleven staple, have declined. Revenue from the new range will supplement sales from sodas, beer, candy and traditional snacks.