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Apects of Global Competiveness Seminar


As part of the Global Competiveness Symposium organized by USPOULTRY at the 2012 IPE Dr. Ferry Leenstra and colleagues of the Wageningen Livestock Research Center in Holland presented data on consumer surveys conducted in Western Europe.

With respect to table eggs the following was determined for consumers in Western Europe:-

  • Eggs are purchased when there are only a few left in the fridge
  • Egg consumption is generally independent of price
  • If a choice is available at point of sale the majority of consumers purchase the cheapest available
  • The major purchase determinant of brand or type  is availability on the shelf.