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Domino Invest in Shell Etching

05/05/2011

The announcement that Domino Printing of the UK has invested $50 million in a new company to etch individual eggs with a plant code and expiry date is eerily reminiscent of the now defunct Egg Fusion endeavor which failed to gain traction in the egg industry during the mid 2000’s. The joint-venture company has received from private equity investment based on technology developed by NewMarket Impressions.