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Amazon Abandons Restaurant Delivery

06/19/2019

Amazon has withdrawn from the restaurant delivery business aimed at their Prime customers due to competition from GrubHub, Waitr Holdings and DoorDash.

Although Amazon experienced an initial surge in demand, competition, waning of the curiosity factor and a negative return must have influenced the decision.

Amazon displays a high level of entrepreneurship initiating new businesses but is quick to recognize lack of profitability and terminate enterprises that are deficient in potential.