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GreenWise Banner to Compete with Whole Foods Market


Publix Supermarkets will establish eleven locations for their GreenWise banner following the success of their initial store in Tallahassee, FL during the third quarter of 2018. Additional stores will be opened in South Carolina, Alabama and Florida.

The focus of the GreenWise stores will be ‘natural and organic’ and they will include gourmet prepared foods and in-house options including wine.

GreenWise follows the lead of Sprouts and other Whole Foods Market clones in appealing to the affluent health and food conscious demographic. Market opportunities in this segment were created following changes in store offerings and policy introduced by Amazon after their acquisition of Whole Foods Market.