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Target Introduces New Brand


Target has introduced the Good & Gather™ brand for foods and beverages.  Products will appear on shelves during mid-September and the range will include 2,000 products by the end of 2020.


Good & Gather™ products are made without artificial flavors, sweeteners, synthetic colors or high-fructose corn syrup.  It is intended to phase out existing brands including Archer Farms™ and Simply Balanced™.


Stephanie Lundquist, Executive Vice-president of Target and president of Food and Beverage stated, “Our guest are incredibly busy and want great tasting food so they can feel good about feeding their families.”  She added, “We saw this as a huge opportunity for Target to help so our team got to work on our most ambitious food undertaking yet, reimaging our own food brands to serve up convenient affordable options.”


The Target release continued, “The debut of Good & Gather plays a role in Target’s broader efforts to reimagine its owned brand portfolio.”