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KFC and Beyond Meat Test Vegetable-based Chicken


KFC has initiated a test of vegetable-based nuggets and boneless wings produced by Beyond Meat. The products will be packed in containers and buckets bearing the Colonel’s image, but with green printing in place of the traditional red. The trial in one outlet was initially successful resulting in a sell-out on the first day. Whether this was due to heavy demand or limited supply was not disclosed.

The small scale of the test suggests that the trial is a very tentative venture. KFC will evaluate customer reaction before proceeding with a broader test beyond the current location in Atlanta.

Previously Beyond Meat was obliged to recall vegetable-based chicken from supermarkets as a result of quality problems.