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Albertsons Using Pinterest Trends To Promote House Brands


Albertsons range of own brands includes 11,000 SKUs among ten primary brands. Lucerne,


O-Organics and Signature collectively exceed $1 billion in annual sales. To support their own brands, Albertsons developed video Pins for Halloween, Thanksgiving, and Christmas holidays featuring their own brands. Albertsons experienced an in-store increase in sales as a result of the Pins with three-digit percentage increases for specific holiday-themed products.


Albertsons intends to continue the initiative through January, which is ‘own brands month’ for the retailer.