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Walmart Developing Rival to Amazon Prime


Industry sources indicate that Walmart is close to deploying a service paralleling Amazon Prime. Testing of Walmart+ will commence this month and will be an extension of Walmart Delivery Unlimited. This program involves an annual $98 fee for no-cost orders of $30 or more. This option is available through 1,600 Walmart stores. It is understood that the Walmart+ service will include placing orders using text messaging and will include discounts on pharmacy and fuel purchases. 


eMarketer estimates that Amazon dominates U.S. retail ecommerce with a 39.0 percent share, followed by Walmart at 5.0 percent, eBay at 4.7 percent, and Apple at 3.7 percent.