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COVID-induced Trends in Grocery Buying

07/25/2020

According to Jack Liteo of the market research company Datassential, shelf-life is now an important factor in marketing and distributing produce.  Participating in a Produce Marketing Association webinar he noted that delivery frequency to stores has decreased and accordingly food service managers are ordering less product to avoid spoilage. 

A further trend discerned by Datassential relates to convenience.  Home cooking that returned at the outset of COVID restrictions has persisted.  Customers are demanding more convenience including frozen products and food items that require less preparation. This trend should favor convenience egg products all of which will be necessary to increase per capita consumption which has fallen as a result of decreased demand from the institutional sector.