Heini joined Lidl after a four-year period as Joint Managing Director for Aldi in the UK.  Ultimately the U.S. operations are under the control of Michal Aranda serving on the Lidl Management Board in Europe. 

In a LinkedIn post, Heini noted "the decision to leave our company comes after much reflection on my personal goals, not just from my career, but most importantly, having recently lost my father, for my family. It should in no way detract from my confidence in the future of Lidl U.S.

Lidl U.S. will be under the direction of CEO Johanne Fieber.  He was transferred to the U.S. in 2018 to replace Brendan Proctor after serving as CEO of Lidl in Sweden.