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Nielsen Update

09/02/2020

The American Egg Board circulates Nielsen data on retail egg sales each month.  The following points summarize volume and value data for the week ending July 11th 2020.

 

  • Retail egg sales in equivalent dozens were higher by 10.5 percent compared to the equivalent period in 2019.  Year-to-date the dollar value was 23.1 percent higher attributed to the price spike at the end of March and extending into April.
  • Per capita consumption for 2020 should attain 283.8 eggs, approximately 2.8 percent less than in 2019 according to the WASDE August 12th report.
  • Of 3.29 billion egg-equivalent dozens sold for the 52-week period ending July 11th, shell eggs represented 96.5 percent egg-alternative dozens, 2.6 percent in the form of liquid and frozen products and hardboiled eggs represented 0.9 percent.
  • Shell eggs increased 5.9 percent in volume and 7.0 percent in dollar value compared to the preceding 52-week period for the most recent week in the year-to-date series. Weekly sales amounted to 59 million dozen at an average unit price at retail of $2.50.  These values correspond to the eighth week of the year immediately preceding the COVID-19 period of intense grocery sales.
  • Year-to-date generic shell egg sales increased 1.9 percent compared to the corresponding period in 2019 but with a 23.8 percent increase in value. Cage-free eggs increased 19.5 percent in volume and 19.6 percent in value.  Organic eggs increased by 21.4 percent in volume and 25.4 percent in value. 
  • Conventional eggs represented 86.1 percent of sales, cage-free, 11.2 percent and organic, 2.8 percent.
  • Year-to-date private label sales represented 71.3 percent of the total non-generic eggs sold an 8.8 percent increase over 2019.  Private label eggs represented 59 percent of dollar value, an increase of 21.3 percent over 2019.  Branded eggs comprised 28.7 percent of the non-generic category, an increase of 14.7 percent over 2019.  The dollar value of branded eggs attained 41 percent of category value, 25.8 percent higher than in 2019.
  • In reviewing retail channels, supermarkets and groceries increased sales by 8.8 percent, outpaced by club stores and dollar stores that advanced in volume by 13.7 percent.