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We are replicating the elements that can deliver the most value in a digital environment. While we know we cannot simply transfer the live, in-person experience of IPPE to an online offering, we will provide buyer engagement through an exhibitor marketplace showcase with direct communication options with industry suppliers in addition to online educational opportunities,” stated IPPE show management. “Even though we cannot offer an in-person event in 2021, we look forward to the global poultry, egg, meat and animal food industries returning to Atlanta for what is expected to be a much anticipated IPPE, scheduled Jan. 25-27, 2022.”
 The decision to cancel the 2021 IPPE as an in-person Expo is completely justified, given the potential to have become a COVID super-spreader event. The consequences of detracting from the reputation of USPOULTRY and their two affiliates as a result of dissemination of infection among attendees and their home communities are self-evident.
We look forward to substitute virtual programs that will in some measure compensate for the lost value of personal interaction we look forward to each January. We can also plan and anticipate a safe and productive 2022 IPPE when we will enjoy the benefits of the trade show, association meetings, educational programs and fellowship.
Exercising good judgment and ethical concerns the Organizers are to be commended on their courageous and realistic decision made in the best interests of attendees, exhibitors and the health of our Nation.
Simon
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