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Dreyer’s Drops ‘Eskimo Pie’ in Favor of ‘Edy’s Pie’ Brand


Dreyer’s Grand Ice Cream a subsidiary of Froneri has announced that henceforth, Eskimo Pie bars will renamed Edy’s Pie.


Dreyer’s considered that the name was associated with a racial stereotype.  The previous label artwork depicting a child in a parka is also being removed. Possibly this may have to do with global warming and the disappearance of ice floes in the Arctic.  It is hoped that people named Edy will not complain since the name change may be regarded as stereotyping.