Industry observers suggest that an Amazon Fresh store will be located on Long Island in Plainview, NY.  The unit would occupy a vacated Fairway market store in Manetto Hill Plaza.  During November 2020, Amazon announced that it would open an Amazon Fresh store in a vacated Fairway Market in Woodland Park, NJ.

The prototype Woodlands Hills, CA. store opened in August 2020 features Amazon Dash carts and Amazon Echo Show linked to Alexa.

It would appear that Amazon will promote Amazon Fresh stores and is ignoring the Whole Foods Market brand as a medium to increase grocery sales through both brick and mortar and E-commerce platforms.