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Yum! Brands Acquires Technology Company

09/12/2021

In a September 7th announcement, Yum! Brands Inc announced acquisition of Dragon Tail Systems Limited in an al-cash transaction valued at $68 million.

Dragon Tail has developed software to optimize and manage food preparation from order through delivery applying AI-based solutions.  The software provides optimal delivery routes and consolidates orders by location to minimize costs.

 

David Gibbs, CEO of Yum! Brands, stated “A key growth driver for our business and our teams is a continued acceleration of our digital and technology strategy, including how we leverage our global scale with investments in technology initiatives that enhance the customer and employee experience and strengthen restaurant economics providing a competitive advantage for our franchisees.” 

 

The Dragon Tail kitchen order management and delivery technology is currently deployed across 1,500 Pizza Hut restaurants in over ten nations.  Favorable experience with the system influenced the decision to purchase the supplier and apply the technology to 39,000 restaurants worldwide. 

 

Managing Director of Dragon Tail, Ido Levanon, commented “This transaction is a positive one for Dragon Tail shareholders and it provides Yum! Brands with even more innovative technology.” Earlier this year, Yum! Brands purchased Kvantum applying AI-based technology to guide marketing.  The second 2021 acquisition was Tic Tuk Technologies that provided ordering and marketing software.  Dragon Tail employees will be located in the U.S., Australia, and Israel and will be managed by Ido Levanon.