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Kroger Achieves $1 Billion in Sales of Home Chef Products

10/30/2021

Following the acquisition of Home Chef in 2018, the Kroger Company claims to have achieved cumulative sales of $1 billion.  Kroger has expanded offerings under the brand including meal kits, heat-and-eat, and ready-to-cook options.  Home Chef meals can be purchased in store, picked up, or delivered.  The brand achieved a 118 percent increase in sales during 2020 as consumers prepared home meals following introduction of COVID restrictions.  The increase in demand coincided with availability of a wider selection of meals satisfying demand for simple solutions.

 

Dan Delarosa, Group Vice President of Fresh Merchandising at Kroger, stated “We continue to strategically expand Home Chef offerings across our family of companies. Over 500 products are available via subscription, in-store, pickup, or delivery.  It’s safe to say that Home Chef has meal times covered.”