AEB Receives Marketing Award
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12/30/2021 |
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The American Egg Board received the Influencer Marketing Award at the International Communication Consultancy Organization (ICCO) Global Awards Ceremony. This distinction recognized the 2021 Easter Incredible Egg Challenge Campaign. The ICCO award is judged by a panel of top international public relations practitioners. They evaluated the effectiveness of the program that featured an egg motif for baking, crafting, cooking and entertaining.
The Incredible Egg Challenge drove a seven percent lift in egg-buying among consumers exposed to the AEB campaign.
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