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Publix Initiates Fast Home Delivery

05/10/2022
Egg-News

Building on cooperation established in 2016, Publix will partner with the Carrot Warehouse subsidiary of Instacart to offer 15-minute delivery in suburban Miami. 

 

The program will involve nano-fulfillment Carrot Warehouse locations allowing Publix to offer fresh produce, pantry staples and household goods with a 15-minute delivery time over extended business hours. The service will be accessed through both the Publix and Instacart Mobile Apps and websites.

Egg-NewsThe question arises as to whether customers are willing to pay a fee for the convenience of 15-minute delivery and if so, whether the add-on covers the cost of the service.  There is clear evidence that home delivery of prepared meals and by extension, groceries does not offer a suitable return to operators.