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Starbucks Divesting Stores In Russian Federation

05/24/2022

Egg-NewsFollowing the lead of McDonald’s Corporation, Starbucks will divest businesses in Russia to licensee and oligarch Alexander Govor.

 

Egg-NewsIt is expected that the brand image will change following the comments expressed by the acquirer who is now the successor to the McDonald’s Corporation in the Russian Federation.

 

Multinational QSRs recognize the potential for erosion of brand image if they continue operating in the Russian Federation that has become an international pariah.