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Zero Egg to Market Scrambled Egg Substitute


Zero Egg located in North Riverside, IL. has created a ready-to-eat frozen plant-based substitute for real scrambled egg.  It is claimed that Zero Egg Scoopable Scramble™ will have similar taste and texture to the product it intends to replace. The product will be marketed alongside Zero Egg patties and liqid in a pouch.


According to the Company press release, Zero Egg will be distributed to restaurants and institutional users positioning the scramble as a component of burritos and other breakfast products.


According to Liron Nimrodi, Co-Founder and CEO, Zero Egg Scoopable Scramble will be promoted with claimed benefits relating to sustainability.  No indications were provided regarding nutritional content or price in comparison to real eggs.