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Survey on Profitability of Online Grocery Shopping


Supermarket News recently conducted a survey on the margins generated from online grocery shopping.  According to a posting in the November 11th edition, 35 percent of the respondents indicated that they were losing money, 34 percent were achieving a positive margin and 21 percent were breaking even. 


As the U.S. emerges from COVID restrictions and concerns, shoppers appear to be favoring in person shopping or if ordering online, are taking advantage of store pickup.  This involves additional labor that depending on circumstances, may be adding to the cost of a transaction without being passed onto the customer.


Initial indications from various surveys indicate a return to brick-and-mortar shopping for the Thanksgiving and gift-giving season as consumers return to traditional buying practices after having been screen-bound for over two seasons.