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Thaw and Eat Trend Gaining in Popularity

01/09/2023

According to Axios, a market research company, thaw-and-eat items will offer opportunities for food manufacturers.  The latest entrants to the field including sandwiches and wraps can be thawed at room temperature and do not need microwave heating.  Directed to an adult demographic, thaw-and-eat will provide a vehicle for chicken, turkey and egg products that can be consumed with minimal preparation and negligible cleanup.