The Dunnhumby Retailer Preference Index for 2022 is based on a survey of 10,000 grocery shoppers conducted in November 2022. The survey evaluates price, promotion, rewards, speed of purchase, convenience, quality, digital satisfaction and operations.
H-E-B rose to the top position followed by Costco and then Amazon. This Company was displaced from the leader in the previous survey. The top ten included Wegman’s as fourth followed by Sam’s Club, Market Basket, Amazon Fresh, Trader Joe’s, WinCo and BJ’s Wholesale. The list was rounded out by Target, Aldi, ShopRite, Walmart Neighborhood Market and in 15th position, Walmart.
The survey demonstrated that leaders in retail are growing at a faster rate than lower-ranked stores. Club stores are gaining recognition based on rankings, indicating that consumers are seeking value and are prepared to forego glitz. Fifty percent of consumers used online grocery shopping during the pandemic although the proportion declined subsequently. In a post-COVID environment, it is anticipated that this channel will continue to share demand with in-store shopping.