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Safeway Settles Case Action Suit over Deceptive Advertising


Safeway, a subsidiary of Albertsons Company will pay $107 million to settle a lawsuit alleging false advertising.  The basis of the action was a “buy-one-get-one-free” (BOGO) promotion.  The offer was effectively an overcharge covering pork chops, boneless chicken, and beef extending from June through July 2016.


The complaint alleged that the supermarket chain increased the unit price of meat products before offering the BOGO promotion thereby increasing the price paid by consumers.  Qualified litigants in the class will each receive $200 subject to proof of purchase between May 4, 2015 and September 7, 2016.