Eggland's Best has been named the Official Egg of Little League Baseball and Softball.  In commenting on this promotional initiative, Kurt Misialek, President and CEO of Eggland's Best stated, "At Eggland's Best, we are dedicated to helping families achieve their overall nutrition and wellness goals by providing an egg with superior taste, nutrients and freshness".

Eggland's Best will share nutrition-focused advice, recipes and other information through print, visual and social media.  The company will sponsor a trip to the Little League World Series for a family.  The lead for the promotion will be dietician and nutritionist Dawn Jackson Blatner.