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More Chains Introducing Meal Deals

08/27/2024

Checkers & Rally’s has announced a $5 meal deal following the initiative of McDonald’s and followed closely by competing chains.

 

Checkers & Rally’s offers a choice of two sandwiches, a small order of fries and an eight-count portion of chicken bites with a 16 oz. drink and an apple pie turnover dessert.

 

The special offer will run from September 11th for an unspecified but limited time.

 

It is obvious that the advantage anticipated by McDonald’s will face competition. At the end of the day, all the chains promoting $5 meal deals will probably post increased traffic but will record reduced sales from the lower unit of transaction (‘ticket’).