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Amazon Introduces Private Label Brand

 09/17/2024

Amazon Fresh has introduced Amazon Saver as a “no frills” private label brand that will be available through the Amazon Prime loyalty program and marketed through Whole Foods and Amazon Fresh stores.

 

The Amazon Saver brand will include more than 100 products comprising crackers, canned fruit and snacks.  The private label brand will complement other Amazon brands including Amazon Kitchen, and 365 by Whole Foods Market.

 

Introduction of Amazon Saver will be promoted to Prime members through weekly rotation of discounts of up to 50 percent.