In a November 8^th release, the American Egg Board announced a trade mission to Mexico over the period November 11-14.  The objective was be to strengthen long-term relationships in the most important U.S. export market.

Emily Metz president and CEO of the AEB commented, “Our commitment to taking our egg farmers on international missions like this one to Mexico is a key component of our broader global strategy to increase egg industry exports over the next five years.”

The trade mission will be in partnership with the USA Poultry and Egg Export Council and will establish and reinforce relationships with buyers, traders and processors in Mexico.

Participants in the trade mission will include Nick Jones, the Director of International Marketing for the AEB and representatives of Deb El Food Products, Rose Acre Farms, S&R Egg Farm and Versova.

Significant contacts will include Sigma Alimentos a major food processor, Supermercados Internationales-HEB a major supermarket chain with 62 branches and Sorina, a grocery and department store retail chain with 824 stores under various banners.

In 2023, Mexico imported 15 million dozen eggs valued at $17.4 million an almost three-fold increase over the previous year.  Over the same period, Mexico imported 4,704 metric tons of egg products valued at $22.8 million.  For the first eight months of 2024 Mexico imported 1.6 million dozen shell-eggs valued at $2.8 million and 294 metric tons of egg products valued at $2 million. These values were approximately 60 percent lower compared to the corresponding period in 2023 when lower prices prevailed. 

Decisions by Mexico as with all importing nations are based on need, availability and above all price.  Due to seasonal outbreaks of HPAI since 2022, escalation in U.S. prices for shell eggs and products and the needs of Mexico have determined the volume of production independently of promotion, relationships and marketing endeavors.