The egg industry benefits from innovative further-processed items. The comprehensive format convenience stores operated by national chains are attracting customers from QSRs. The introduction of an egg salad sandwich by 7-Eleven is a fortuitous combination.  The new product is based on the iconic Tamago Sando sandwich offered by the parent company in Japan.  The U.S. version differs from the original but will still prove popular.  The highly popular Japanese sando has “milk bread” (shokupan) without crust.  In the U.S., the sandwich will be served on t soft white bread with crust.  Egg salad is prepared using Kewpie mayonnaise.

The U.S. sandwich will be priced at about $5.50 depending on locality.  Acceptance may be limited by price since the equivalent in Japan sells for 250-yen, equivalent to $1.80 at the current exchange rate.  The U.S. sandwich is however larger at 200g compared to the Tamago Sando at 110g. This narrows the differential in price to 68 percent higher than in Japan on a per unit basis.