AEB Release Nielsen Figures on Egg Consumption


The monthly review of egg sales confirmed that for 2018, per capita U.S. consumption will attain 278.8 eggs, +0.9 percent higher than 2017. The projection for 2019 is 279.8 eggs, a +0.4 percent increase over 2018. It is anticipated volume of retail shell egg sales suggests an increase of 1.6 percent over 2018 but with a 0.4 percent decline in dollar value.

In evaluating pack size, Nielsen calculated that during the week ending January 26th, 18-count packs were up 2.5 percent compared to the corresponding period in 2018. Costco and other club stores are promoting 24-count packs that would account for the obvious increase in this unit of purchase.

The AEB summation of Nielsen data indicates that for January 2019, conventional eggs represented 87.6 percent of market share with cage-free 10.3 percent and organic 2.2 percent. These figures suggest that a proportion of cage-free and even USDA Certified Organic are being downgraded given the proportion of hens in the organic and cage-free categories as reported in the monthly USDA cage-free data.

A 28 to 72 percent ratio for branded to private label retail eggs sales by volume was recorded during January 2019 corresponding to a ratio of 39 percent to 61 percent based on dollar value.