Sainsbury’s Introducing Advanced Payment Technology


Following the cancellation of the proposed acquisition of ASDA, a Walmart subsidiary in the U.K., by competitor Sainsbury, the company will deploy more technology to improve efficiency.


A Sainsbury SmartShop® Scan, Pay & Go System has been installed in a Holborn Circus community store in London offering cashless shopping.  Since introduction, 80 percent of transactions have been cashless. 


Clodagh Moriarty, Chief Digital Officer stated, “This is an experiment rather than a new format for us – it hasn’t been done in the U.K. before and we are really excited to understand how our customers respond to the app. experience.”


Sainsbury’s was the first U.K. supermarket to introduce mobile-phone payments although the system is in operation in conveniencee stores in London.