Whole Foods Testing Convenience Store Concept in New York City


In a continuing effort to capture sales and establish an optimal model, Whole Foods Market has developed a convenience store concept termed Whole Foods Market Daily Shop. The test of the concept is located adjacent to a Whole Foods store in Chelsea New York City. True to the Whole Foods DNA, the Market Daily Shop will offer organic products and local items. The store includes a fresh food section, juices and pastry, sandwiches, soups and salads. Customers can order and consume items in store. This appears to be a hybrid convenience store/QSR/mini-market appealing to a high-income urban demographic.