European Consumers Consider Climate Change in their Food Purchases


Euromonitor International released results of surveys on May 17th reflecting lifestyle attitudes among consumers. Approximately 42 percent of respondents consider that climate change will impact their life-style between 2019 and 2024. Approximately a quarter of global consumers surveyed are trying to reduce meat intake thereby driving sales of vegetable-based substitutes.

David Hedin, consultant at Euromonitor International stated “Meat intake is mostly reduced by consumers trying to reinforce healthy eating habits and worrying about climate change. Growing attention to welfare for animals, farmers, societies and employees at large are also factors”. Euromonitor considers that global meat substitutes will attained $20 billion in sales in 2018.