USPOULTRY Foundation Partners with FFAR to Advance Two Technology Projects


USPOULTRY and the USPOULTRY Foundation are sharing a $400,000 grant together with the Foundation for Food and Agriculture Research (FFAR).  Funding will be assigned to two projects. 


  • The SMART Broiler Research Initiative Developing in collaboration with McDonald’s Corporation to develop automated broiler welfare monitoring.
  • The Egg-Tech Prize to develop high-speed practical in ovo gender determination to eliminate post hatch destruction of cockerels. 

John Prestage, outgoing chairman of USPOULTRY noted “we are pleased to have the opportunity to actively collaborate with FFAR as a platinum sponsor for both projects.  We anticipate that these innovative unique technologies will allow the poultry industry to further enhance productivity, ensure animal wellbeing and meet the changing needs of the industry.” 

Executive Director of FFAR, Dr. Sally Rocky stated “we are thrilled to partner with the USPOULTRY and Egg Association to fund research that benefit the poultry industry and U.S. consumers.