With the advent of COVID-19 restrictions, consumers of prepared food and meals are now cooking at home with evident concerns over their ability to cook and selecting foods and recipies. Supermarket sales soared from early March through to the present, with over half the customers surveyed by Kroger reporting more frequent home cooking and baking. Almost half noted that they are purchasing more packaged foods and are snacking throughout the day.
Accordingly, Kroger has launched a free telenutrition service to provide guidance on selecting and cooking healthy and nonperishable foods. The telenutrition 
service provides a complimentary consultation with a registered dietician to personalize meals for individuals and families. Dieticians will also provide advice on weight loss and eating disorders.
Jim Kirby, Senior Director at Kroger Health, noted “Many families and individuals are for the first time relying on cooking their own meals on limited budgets.”
Kroger has available 22,000 healthcare professionals including their pharmacists, nurse practitioners, and dieticians with more than 2,000 pharmacies and 200 clinics in 35 states.