Amazon Prime Threatened by Walmart+


According to a survey of 20,000 U.S. adult consumers, Walmart+ is engendering considerable support.   Introduced on September 15th, Walmart+ is drawing membership from both uncommitted customers and Amazon Prime members.  Eleven percent of those surveyed have already subscribed to Walmart+, 27 percent indicated that they have an intention of enrolling and only 15 percent expressed a lack of interest.  Approximately 20 percent of the survey group moved from Amazon Prime to Walmart+.  The annual subscription fee for Walmart+ is $98 compared to $119 for Amazon Prime.  The Walmart offer of unlimited free delivery and fuel discounts are obviously attracting interest to the service.


Expansion of Walmart+ will be beneficial to Walmart Stores since the E-commerce platform will gather transaction data and be capable of correlating customers with items they purchased. This will allow focused marketing with special offers and will identify disproportionately large purchasers who may be provided with additional incentives.