AEB Promotion Emphasized Nutritional Value of Eggs for Infants


Liz Shore recently presented a satellite media tour featuring a registered dietitian emphasizing the nutritional value of eggs for babies and toddlers.  Eighteen broadcast interviews resulted in 1,760 segment airings and 27.7 million viewers.  The tour generated 972,000 online impressions and 109 press releases with 132 million impressions. 


The media tour emphasized aspects of the Dietary Guidelines promoting the benefits of eggs with a specific concentration on brain development and cognition.