Ahold-Delhaize to Establish Customer Fulfillment Centers in the U.S.


In order to increase online capability, Ahold Delhaize has entered into an agreement with Swisslog to install customer fulfillment centers.  The move parallels the initiative by Kroger in cooperation with Ocado, although the Ahold centers will be smaller than those proposed by Kroger.


The Swisslog AutoStore storage and retrieval system will use Swisslog SynQ software combined with technology provided by the Ahold subsidiary, Peapod Digital Labs.  Ahold Delhaize USA has initiated trials with micro-fulfillment using a multi-shuttle pilot through Stop & Shop applying Takeoff technology.


J. J. Fleeman, president of Peapod Digital Labs and Chief E-Commerce Officer stated, "over the past year, the Ahold Delhaize USA group of companies have seen a tremendous increase in online sales growth, and we believe this growth is here to stay".  He added, "as we think about shifting consumer expectations and the future of omnichannel shopping we must continue to build and evolve our already strong infrastructure to optimize pick-up and delivery".


Ahold Delhaize USA operates Food Lion, Giant Food, Hannaford, Stop & Shop and minor banners in addition to Peapod Digital Labs.  The company operates 2,000 stores and distribution centers across twenty states.