Hotraco Agri is launching iHotraco


For more than 45 years, Hotraco Agri has been known for poultry automation solutions that ensure optimal operating conditions. We enable poultry farmers to regulate, control, and monitor all their barn processes. From feed, water, and climate control, to lighting, nest, egg flow control, and more. Our goal is to increase animal health and living conditions, productivity, and profits.


Today, we are taking farm optimization to a whole new level. We are committed to helping you take the first steps toward the practical use of big data for your poultry business. Introducing the foundation for modern farming:


How big data will change modern farming forever

In the coming years, smart farming will grow exponentially. The importance and usability of big data is rapidly increasing. We are moving from data, to information, to insight, to action, to results.


Automation systems like Fortica® allow farmers to remotely monitor and control all their processes, from anywhere in the world. The more data these systems collect, the more insights farmers can gain. These data systems will grow increasingly intelligent. They will be capable of storing daily decisions made by farmers, and over time provide farmers with practical advice that will help them make their farms more efficient and profitable. The future possibilities are very exciting. When farmers decide to share certain data with the supply chain, the entire poultry industry will benefit tremendously. However, for this to become a reality, there is still a long way to go.


That’s why Hotraco Agri is now helping farmers and dashboard developers with the first and most important step: Collecting and organizing all your data automatically, reliably, and securely, by using the latest data-sharing technology. Moreover, it goes without saying that farmers will always decide for themselves whether they share their data or not.


Because before you can safely and easily draw conclusions from your data, you need to have a complete set of data that is:

• collected automatically;

• stored centrally in a standardized format;

• and organized in an efficient, reliable, and secure way.


That’s the foundation of smart farming. That’s iHotraco Farm Data

Would you like to know more about the iHotraco Farm Data? Find more information on Hotraco’s website:


Mr. Luca Coniglio, Global Marketing Manager, Hotraco Agri

+31 (0)77 3275020


Mr. Puck Deumens, Marketing specialist, Hotraco Agri

+31 (0)77 3275020