Chick-fil-A® Testing Dining Area Robot


A Chick-fil-A® location in Bryan, TX. is testing a Wall-E robot to deliver customer’s meals on trays in the dining area.  The chain is testing robots to serve guests given labor shortages in many areas of operation.  The chain, obviously, will evaluate customer response to the innovation that will represent a capital investment that may not show a return even with high wage rates.  An important question is whether robot delivery of meals will be regarded as a curiosity by customers and whether the concept is consistent with the Chick-fil-A® culture of personal service.