Crafty Counters, Inc. producers of WunderEggs won the second Annual Innovation Launchpad at the Natural Products, Expo-West held in Anaheim, CA. The product comprises a plant-based egg substitute containing almonds, coconut milk, spices, and salt. From the illustration the product resembles the plastic food displayed in front windows of restaurants in Japan
Recognition of the product together with a $163,000 prize from Albertson’s Corp has increased awareness of WunderEggs and has generated orders.
The question remains as to the price of the product and also nutritional value compared to real eggs. It is understood that WunderEggs is available as a hard-boiled presentation that limits servings that could be achieved with conventional eggs and egg liquids.